Unique exhibition experience for The 51st China International Furniture Fair

The 51st China International Furniture Fair (Guangzhou) for civil furniture exhibition will be held from March 18th to 21st, 2023, while the office environment and commercial space exhibition, as well as the equipment and accessories exhibition, will be held from March 28th to 31st at the Guangzhou Pazhou China Import and Export Fair Complex & Poly World Trade Center Expo. This exhibition aims to provide extraordinary perspectives, broad scope, and comprehensive channels to facilitate smooth global home industry chains and empower the high-quality development of the home industry.

This year’s China International Furniture Expo (Guangzhou), the Office Environment and Commercial Space Exhibition, and the Equipment and Ingredient Exhibition will bring a new perspective and a fresh look, offering a unique exhibition experience for the furniture industry.

This year’s China National Home Expo (Guangzhou) will continue to optimize the layout of the exhibition areas. The Office Environment and Commercial Space Exhibition and Equipment and Materials Exhibition have an overall exhibition scale greater than that of 2019 before the epidemic, with a year-on-year increase of 8.61% compared to 2022. With the completion of the construction of the fourth phase of the Guangzhou International Convention and Exhibition Center and its use as the D zone for the office and commercial exhibition, the CIFF will present a new exhibition pattern and showcase new achievements in the industry!

Find the affordable furniture mfg

The civilian furniture exhibition area of this year’s China International Furniture Expo (Guangzhou) will bring a new look and a different exhibition experience to the furniture industry by gathering leading brands and trendy new products in high-end design, suite furniture, and soft furniture themes. Zones A and B are centered around the dual circulation function, creating a one-stop selection and procurement platform for visitors. A one-stop service is provided for domestic and foreign buyers and partners.

The home decor and textile exhibition area (Soft Decoration Aesthetics Design Exhibition) is collaborating with soft decoration design brands to create the largest and most comprehensive domestic home decoration and textile exhibition with the slogan “China’s Top Soft Decoration Exhibition”, creating a globally preferred platform for home soft decoration procurement.

The outdoor home exhibition area (outdoor furniture, sun shading systems, and leisure products exhibition) links the unlimited possibilities of outdoor home living with a planning layout of one exhibition and four halls of N categories.

Office Furniture and Commercial Space Exhibition

The China International Furniture Fair (CIFF) Guangzhou’s Office Furniture and Commercial Space Exhibition focuses on three major themes: office seating, office environment, and commercial space. It presents the most cutting-edge solutions for office spaces and the latest design trends for commercial spaces. The office seating theme has been expanded and upgraded to the new venue of Guangzhou Pazhou Complex Phase 4, to meet the diverse exhibition needs of companies on a larger scale.

The Equipment and Materials Exhibition for furniture making factory

The Equipment and Materials Exhibition at the 51st China International Furniture Fair (Guangzhou) will empower the furniture manufacturing industry and continue to build a global leading indicator of the upstream industry. From March 28th to 31st, 2023, the exhibition will be upgraded in scale and optimized. With more cutting-edge brands, eye-catching products, exciting events, and high-quality industry resources, it will create the first domestic and leading global trading platform.

CIFF “Design + Industry” Community

CIFF “Design + Industry” Community is an online and offline interactive communication ecosystem tailored for the interior designer community by China International Furniture Fair (CIFF) in Guangzhou. The project is committed to creating a platform that connects design with the industry, focusing on six major functions: trend release, training and improvement, social interaction, self-exhibition, selection and material selection, and influencer check-ins. Throughout the year, it will connect with designer communities in more than 70 cities to jointly organize study tours, lectures, selection, and incubation activities, and also create a series of high-end design forums, special exhibitions, workshops, and matching meetings at the exhibition site.

CIFF “Business Elite” Circle

CIFF “Business Elite” Circle is an interactive communication ecosystem specially designed for dealers by China International Furniture Fair (Guangzhou), which links various forces such as circulation platforms, industry associations, authoritative media, and local organizations. It holds multi-dimensional dealer empowerment activities such as “Business Elite Roadshow,” “Business Elite New Store Inspection,” “Business Elite Personalities,” and “Business Elite Forum,” and provides dealers with all-round and full-cycle considerate services before, during, and after the exhibition.

Matching trade and commerce docking event

The China International Furniture Fair (Guangzhou) promotes itself through various forms of all-around promotion, including offline promotions, visits and exchanges, and social media marketing. The fair aims to facilitate communication and connections between home furnishing stores, department stores, and participating companies. Building on its years of experience in the home furnishing industry, the fair integrates various resources, bringing together real estate developers, home decoration companies, group procurement companies, medical and elderly care institutions, and universities. The fair hosts a number of high-level forums that focus on channel development and future trends, encouraging cross-promotion, mutual support, and cross-industry collaboration.

CIFF (Guangzhou) is constantly enhancing its brand image for exports, creating global partnership programs and cross-border e-commerce development plans. Through various means such as offline meetings, overseas email EDM, overseas social media, and global online home industry recommendations, overseas buyers are invited to visit the fair. As of now, point-to-point invitations have been sent to over 100,000 overseas visitors. Meanwhile, innovative services are being introduced, such as a welcome package for overseas buyers coming to China and a furniture industry inspection plan in the Greater Bay Area, to help upgrade the quality and level of international circulation in the home industry.

Combine online furniture fair with offline furniture fair

China International Furniture Fair (CIFF) in Guangzhou actively embraces the digital development trend and promotes deep integration of online and offline channels. The 49th CIFF in Guangzhou was the first to be held simultaneously online and offline, with a staggering 50.19 million visits. Through five major initiatives, including “Recommended Brands,” “Dialogue with Brands,” “Brand Live Streaming Festival,” “Brand Voices,” and “Brand Preview,” the industry was empowered, and a powerful all-media matrix was used to create a new online and offline integrated exhibition model in the domestic furniture industry known as “8+365.”

In terms of trade matching, from December 2022 to April 2023, CIFF in Guangzhou will hold over 250 online overseas trade matching events. The official website has added a new overseas supply and demand matching hall, and the official mini-program has launched various supply and demand release sections, including “Online Exhibition Halls for Exhibitors,” “Design Selection GO!,” and “Business Opportunity Hall,” to achieve accurate matching and assist the industry in digital transformation and upgrading.